Internal Campaigns
Branded Campaigns for Internal Communication and Employee Engagement
Overview
As the in-house designer for Mesilla Valley Transportation (MVT), I developed internal campaigns aimed at enhancing communication, building team culture, and boosting employee engagement across all departments. These projects ranged from safety awareness initiatives and wellness programs to HR-driven updates and employee recognition. Each campaign required strategic visual storytelling that resonated with internal audiences while reflecting the company’s core values and goals.
Objective
To create internal content that:
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Communicated key information clearly and effectively
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Encouraged participation and a sense of belonging
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Reinforced company values and messaging
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Was visually aligned with MVT’s brand identity
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Executed quickly and adapted across formats like digital signage, print, and email.
