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Branding & Identity
Branded Design Systems and Visual Identity Development
Overview
As the in-house designer for Mesilla Valley Transportation (MVT) and its subsidiaries, I led the development of brand identity systems across multiple companies with distinct audiences. My work included logo design, typography, color palettes, and brand collateral that supported internal culture and external recognition. From high-level brand refreshes to campaign-specific assets, each project was built to reinforce consistency, communicate purpose, and elevate brand presence.
Objective
To create branding and identity materials that:
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Reflected each company’s values and voice
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Maintained consistency across digital, print, and environmental touchpoints
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Supported recruitment, culture, and marketing efforts
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Adapted to diverse audiences while staying visually cohesive
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Strengthened long-term brand recognition and trust
MVT Warehousing – Logo Concept Exploration
Developed a range of early concepts for the MVT Warehousing logo, combining elements from the original Stagecoach logo with MVT’s iconic globe mark. These explorations focused on merging legacy brand visuals with the modernized MVT system to create a cohesive sub-brand. The variations tested typography, icon placement, and balance between heritage and clarity—ultimately informing the final selected logo direction.
MVT Warehousing Final Logo
Created for MVT’s warehousing division, this logo adapts the parent brand’s recognizable globe and initials while introducing a grounded, bold subline to reinforce stability and structure. The strong visual line supports the concept of storage and fulfillment, and the design remains consistent with the larger MVT brand system for easy cross-brand recognition.
MVT Logistics Rebrand – Logo Concept Exploration
Presented a full range of modern logo concepts for MVT Logistics, exploring themes of movement, direction, and industry identity. While the compnay ultimately opted for a refined version of their original mark, the design process included bolder and more dynamic options aimed at updating the brand for broader digital and print use.
MVT Logistics Final Logo
This finalized logo for MVT Logistics builds on the core MVT identity while clearly differentiating the logistics branch. The updated layout incorporates strong directional lines and bold typography to emphasize movement, structure, and reliability. Designed for consistency across digital, print, and fleet applications, the logo maintains brand equity while signaling operational focus.
MVT Holdings Logo Design
Created a unified brand identity for MVT’s internal recruitment company, which supports all subsidiaries under the MVT umbrella. The icon symbolizes connection, collaboration, and people-focused values—reinforcing the company’s role in talent acquisition and internal growth. Clean typography and a versatile color scheme ensured consistency across print, digital, and hiring platforms.
Truck’n Talk Podcast Logo
Developed branding for MVT’s internal podcast, blending trucking visuals with classic audio icons. Both designs incorporate a tire-tread mic and headset to reinforce industry focus and accessibility. Built for flexibility across platforms like Spotify, internal comms, and social media.
Truck’n Talk Podcast Horizontal Logo
Developed branding for MVT’s internal podcast, blending trucking visuals with classic audio icons. Both designs incorporate a tire-tread mic and headset to reinforce industry focus and accessibility. Built for flexibility across platforms like Spotify, internal comms, and social media.
MVT Grill Logo Refresh
Redesigned the logo for MVT’s terminal cafeteria to better reflect its food truck-style service and boost internal branding. The updated mark combines a bold, approachable style with clean iconography, giving the in-house eatery a fresh and recognizable identity for signage, menus, and apparel.
Verde Recruiting – Logo Concept Exploration
Developed a series of logo options for Verde Recruiting, a potential brand under the MVT umbrella. The concepts explored symbolism tied to growth, professionalism, and forward momentum—all aligned with a green color palette to reinforce the name and values. Although the project was paused before a final selection, the work reflects flexible identity systems and brand positioning strategy.
Driven By Experience – Mentor Recognition Logo
Designed for a dedicated “Wall of Mentors” at the MVT terminal, this logo honored employees with standout years of service and mentorship. The visual blends road and shield elements to represent guidance and reliability, with a rising star symbolizing excellence and impact within the team. Built to be used on signage, plaques, and internal recognition materials.
Mesilla Valley Transportation - Brand Guidelines (15 pages)
Developed MVT’s internal brand guidelines to establish consistency across digital, print, and environmental branding. This system outlined logo usage, color rules, typography, and tone of voice for use by internal teams and vendors
Mesilla Valley Transportation - Brand Guidelines (15 pages)
Developed MVT’s internal brand guidelines to establish consistency across digital, print, and environmental branding. This system outlined logo usage, color rules, typography, and tone of voice for use by internal teams and vendors
Mesilla Valley Transportation - Brand Guidelines (15 pages)
Developed MVT’s internal brand guidelines to establish consistency across digital, print, and environmental branding. This system outlined logo usage, color rules, typography, and tone of voice for use by internal teams and vendors
Stagecoach Recruiting Billboard – Real Installation
Designed for large-format outdoor display, this billboard promoted Stagecoach’s driver recruiting initiative with bold typography, real employee imagery, and a confident CTA. Strategically placed messaging focused on empowerment and direct benefit: “Take the Reins. Get Paid.” Installed through Clear Channel, this design prioritized fast readability and brand consistency from the roadside.
Stagecoach Recruiting Billboard – Mockup Presentation
This high-res billboard mockup was created to present the campaign design in a polished, realistic context prior to final installation. Used in internal pitch decks and promotional recaps, the mockup emphasized brand presence, visual impact, and clear message hierarchy — capturing how the piece would stand out in real-world environments.
Stagecoach Business Card Design
Designed and produced business cards for Stagecoach Cartage & Distribution, aligning with the company’s existing brand identity while improving layout clarity and visual hierarchy. The final design emphasizes professionalism and legibility, featuring branded colors, icons for quick information recognition, and strong name visibility. This mockup showcases the printed cards currently in use across departments.
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